by Derek Spencer
Good news for grammar sticklers everywhere: evidence suggests that companies with few grammatical mistakes in their promotional materials make more money than their competitors. If your students question the need to have excellent grammar, the rest of this post and the accompanying article could be an arrow in your quiver.
In this Forbes article, Cheryl Conner explains a recent study in which Grammarly examined posts on LinkedIn by several of the world's most famous brands, including Coca-Cola, Google, and Ford. Grammarly compared the number of errors made per hundred words against common business metrics like market share and revenue. Each time, the company with fewer mistakes came out on top.
We should keep in mind that this study wasn't exactly scientific, so there's not necessarily a correlation between grammar and business success. However, as the article points out, grammatical errors may create in the minds of customers subconscious resistance to a brand's offerings — the exact opposite effect promotional materials should produce!
And if that still isn't enough to convince your students, you might want to send them to this article, which argues that professionals who make fewer grammatical errors attain higher positions and earn more than their peers.
Have a great day, and thanks for reading!
Derek Spencer is a Marketing Communications Associate at Prestwick House.