This recent post by Brad Flickinger is a very useful step by step guide on how (and why) to create a Facebook Page for your school. View the original post here or read an excerpt below!
Our rationale for creating a Facebook page for our school is to “Go where our parents are.”
Since the majority of the parents of our students check their Facebook account daily, but only check our school webpage a few times a year, doesn’t it make sense for our school to have a Facebook page? For example, if we were about to have an Ice Cream Social and we put a notice on our webpage, very few parents would see it. But if we put the same notice on our Facebook page, most of our parents would now know about it.
Mr. Flick’s Guide for Creating a School Facebook Page:
- Go to www.facebook.com (if you are automatically logged in, you will need to log out so you go to the actual front page of Facebook.)
- Click on the link “Create a page.”
- Click “Local Business” and then select “Education” from the pull-down menu.
- Type in the name of your page, for example: Bethke Elementary School.
- Click the checkbox that says you’re the official representative for your school and you can do this.
- Click the “Create Official Page.”
- The next screen will ask you to log into your Facebook account.
- Fill out the appropriate information and upload some school photos (I wouldn’t upload any photos of students, just shots of the school and teachers)
- You now have a Facebook Page for you school.
- Now make a link on your school website for people to go to your school’s Facebook page and ask your parents to “like” your school on Facebook.
Later, when you want to edit your school’s Facebook page just log into your Facebook account click on Accounts in the top right of the webpage and click “Manage Pages”